Mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums. 4

Motion billboards generate 2 1/2 times more attention than a static billboard. 5

Mobile advertising has an unlimited impact, especially due to protective sign codes, limiting additional static outdoor advertising.

“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they’re either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions.” 3

Heavy commuters make more money, drive more, are higher educated and are more likely to have children. 1

The greater the weekly vehicle mileage, the more likely a person is employed full time.  Seventy-four percent (74%) of those clocking heavy mileage, the Mega-Milers, are employed full time.  On average, 58 percent of all Americans are employed full time. Additionally, the greater the mileage, the more likely a person is to fall into the age 25-54 demographic. 1

Super-Commuters are far more likely to be Internet users (83 percent), compared to the national average (68 percent). 2

70% of Mega-Milers own their own home. 1

A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, out-of-home media such as outdoor advertising and radio are vital to impact shopping and purchasing on the way home from work. 2

39% percent of Americans say they are spending more time in-car versus one year ago, while 37% estimate they are spending about the same time. 2

Virtually every American travels in a vehicle each week. Ninety-six percent (96%) of Americans say they have traveled in a vehicle either as a driver or a passenger in the past week. 1

The average consumer spends 15 hours a week in car while men 18-34 spend an astonishing 20 hours per week in car. 2

1 Arbitron Outdoor Study, 2001
2 Arbitron Inc. and Edison Media Research, 2003
3 Mayer, Caroline E.  The Washington Post
4 Transportation Council of America (TCA). Outdoor Advertising Magazine, July 2002
5 Perception Research Services